Sales Messaging Strategy
It All Starts With Upfront Thinking, Messaging, Insights
Sales leaders use sales frameworks &
great messaging to become high performers!
Challenger Sales reps make up 40% of the highest performers in sales based upon a study by Matthew Dixon and Brent Adamson. (Harvard Business Review)
74% of buyers choose the sales rep that was first to add value and insight. (Corporate Vision)
Challengers teach their customers.
Challengers tailor their message to the customer.
Challengers take control of the sale.
Sales Graphics has developed a sales pitch methodology that encompasses consulting services for leading our clients in the development of a sales messaging strategy that allows for the salesperson to add tremendous value to the buyer in the way they engage and sell.
This process involves Sales Graphics professional services team to work with out clients to understand their key objectives, research, unique value proposition, target audience(s), features - advantages - benefits, branding, existing selling methods, and customer pain points and challenges.
Once our team understands the inputs for the sales pitch strategy, we then couple our selling framework, methodology, and best practices into a messaging guide, script for the pitch, and content map for storytelling. This process yields a new viewpoint for our clients that is often a game changer form the way they were previously selling and pitching.