gave some nice kudos today to Sales Graphics client for their use of video on their website (“Magazine Sites Add Video, but Not Much Expertise“). The article talks about the challenge that magazines have in translating their print image and brand into compelling video content that online viewers will watch. I’m sure Newsweek’s expert handling of their video content has nothing to do with the fact that they’ve been using video content in their CustomShow presentations for several years now and Sales Graphics’ DesignStudio has successfully created many video pieces for them to convey and explain their brand. But it probably didn’t hurt, either.