With presentation design, there is often a confusion between beautiful design versus effective design. While beautiful design is nice to have, it’s not essential to a great presentation. Effective design is essential.

Effective design has 3 main components:

1. Makes your content clear
2. Leads viewers along the path of your argument or story
3. Reinforces your brand

Effective design looks great, but you don’t need to be an artist to create it. You just need to have a clear idea of your message, your audience and your delivery.

Just as you need to curate your content, it’s also important to curate your visuals. Too much visual information is just as bad as too much data or a story that goes on and on. You must eliminate any visual elements that don’t reinforce your message.

It’s important that there is a good fit between your message and your presentation animation. If there isn’t, all you’ll end up doing is distracting your audience and thus confusing your message.

The right balance of animation, design and structure will make your presentation interesting and memorable but still keep the message clear. So be sure that you are picking the right tool for your task and the right platform for your team’s presentations.

This was originally posted on our sister company www.customshow.com.