Coming up with creative ideas to capture your audience’s attention is a crucial part of presenting messages that stick. While there are many ways to do this, we’ve come up with the top 5 that will resonate with your audience and drive your message home.
1. Use Charts and Graphs
Charts and graphs can truly bring presentations to life. They present the data and research in a tangible way which is needed to further a point or add to the overall purpose of the presentation. A word of caution though: if the charts and graphs have too much text or too much data, they could be distracting/confusing and take away from the presentation.
2. Tell a Story
It’s important to remember that your audience can either listen or read. Not both. So as you’re telling an engaging story make sure you don’t handicap yourself by showing a slide that is covered in text. Stories are what connect you to your audience so it’s important to leverage relevant content that isn’t distracting from your main goal. When you’re giving a business presentation this can be a great time to bring in a case study that illustrates what you can do for them.
3. Use a consistent color pallet
The use of colors can either add or detract from your presentation. While the appropriate use of color can make it seem more cohesive, it’s important to not use too many colors or colors that clash. Not sure where to start? Adobe released an app called Kuler which can help you learn and play with a variety of color schemes.
4. Leverage Video
Using video is a great way to enhance your presentation – but don’t use it too often. Used sparingly in an important area where the message is further enhanced, video can make a difference. As a general rule of thumb, do not use more than a maximum of three short videos per 30 minute presentation.
5. Less Text and More Pictures
They say pictures are worth a thousand words. If you incorporate more pictures than constant text in your slides, your message will be that much more powerful. It’s optimal if you can choose pictures that evoke emotion as well because those reactions will make your presentation that much more memorable.