Sales Graphics Blog

As the iPad becomes increasingly popular, our news streams are flooded with claims for how this revolutionary device will change our lives. Some pharma companies are spending millions for iPads and Apple added a medical category to the app store. What happens when big pharmaceutical companies put iPads in sales reps’ hands though? This is a question we set out to answer when we saw just how significant the iPad would become. As a presentation agency with 50 years under our belt, our goal was to create a presentation app that maximizes every precious second that a pharma sales rep gets with doctors. Pharma marketers can expect beautiful graphics and videos, quick response times, easy-to-update charts, locally stored files in case they’re caught without a network connection, and much more. If you’re in the field and interested in recommending features or adding your input to our dynamic app, please feel free to respond in the comments section. Stay tuned for more updates and discussion on how sales and marketing teams can successfully leverage the iPad as a a presentation tool.

We gave a 6-minute presentation at L2′s Innovation Forum on November 5th at the Morgan Library. The title was “Bespoke Presentations” and we focused first on how most corporate presentations don’t live up to the rest of the brand visually. One question to ask is, “Do your company’s presentations look as good as your advertising?”

We also discussed how making presentations look good isn’t enough. Companies need to use technology to make sure that information and brand elements are kept up to date across the organization. Sales teams need to be able to customize presentations for each meeting, and they need to be able to deliver presentations on multiple platforms such as laptop, Web, and iPad. Finally, we showed examples of how we help our customers achieve these goals.

Watch our presentation here, and check out videos of other speakers here.

USA Network: Characters Welcome

USA Network asked us to design their Upfront presentation to match their on-air brand. Using our CustomShow® presentation software, we were able to bring their characters to life inside each slide. The presentation included interactive nagivation and a wide selection of videos.

Thank you to the Fitting Group, who is featuring our CustomShow presentation software in Challenger Brand News this week. We are indeed going up against Goliath in the form of Microsoft PowerPoint. The good news is that no one loves PowerPoint, everyone simply tolerates it.

As mentioned in the article, we’ve been able to convince major brands to switch to CustomShow. Our customers include “DIRECTV, CNN, Bravo, The New Yorker, A&E, ELLE, The Wall Street Journal and Dior. And that’s just the short list.”

Here’s what Challenger Brand News has to say about CustomShow:

Beyond being dazzling, CustomShow sports a number of boons. On the one hand, it allows control over the information being presented in a way that ensures that the company’s brand guidelines are consistent. But on the other, it allows quick and easy customization of presentations to permit flexibility.

More than anything, CustomShow is a presentation program for a world with a short attention span and high visual expectations.

And they don’t even mention our new Web meeting capability, which plays high-definition video smoothly. You can find the entire Challenger Brand article here.