As the iPad becomes increasingly popular, our news streams are flooded with claims for how this revolutionary device will change our lives. Some pharma companies are spending millions for iPads and Apple added a medical category to the app store. What happens when big pharmaceutical companies put iPads in sales reps’ hands though? This is a question we set out to answer when we saw just how significant the iPad would become. As a presentation agency with 50 years under our belt, our goal was to create a presentation app that maximizes every precious second that a pharma sales rep gets with doctors. Pharma marketers can expect beautiful graphics and videos, quick response times, easy-to-update charts, locally stored files in case they’re caught without a network connection, and much more. If you’re in the field and interested in recommending features or adding your input to our dynamic app, please feel free to respond in the comments section. Stay tuned for more updates and discussion on how sales and marketing teams can successfully leverage the iPad as a a presentation tool.
