Sales Graphics News

Comcast SportsNet Scores with CustomShow and Sales Graphics

noreply@blogger.com (Paul Shapiro) — Tue, 30 Dec 2008 21:51:00 +0000

Comcast SportsNet, Comcast's 10 regional sports networks, has already put points on the board for 2009 by signing up with Sales Graphics to provide CustomShow Presentation software to its national sales team. Using CustomShow's powerful presentation creation and management system, Comcast SportsNet will be hitting home runs all year long with great presentations that are always up-to-date, accurate and exciting. With a nationwide sales force serving 10 regions, Comcast SportsNet needed a presentation solution that would allow them to manage and control sales materials effectively across the country. With all of the great programming and regional-specific content, they also needed a presentation system that was powerful enough to show all their video and flexible enough to be customized for each pitch in each region. CustomShow fit the bill and made the team for 2009.

Happy Holidays from Sales Graphics!

noreply@blogger.com (Paul Shapiro) — Mon, 22 Dec 2008 21:29:00 +0000

Happy Holidays from Sales Graphics!

Click on the link to play our fun holiday game and view a special message.

Harper's Bazaar Subscribes to CustomShow for '09

noreply@blogger.com (Paul Shapiro) — Wed, 17 Dec 2008 20:41:00 +0000

Harper's Bazaar will use CustomShow for their sales presentations in 2009. By working with Sales Graphics to create and develop their 2009 sales materials in Sales Graphics' CustomShow software, Harper's Bazaar will be giving their sales team the best presentation tool available. Joining Good Housekeeping as Hearst titles using CustomShow, Harper's Bazaar will use CustomShow to manage, update and present their magazine to advertisers across the country. Now their presentations will be as well-dressed as the models in their magazine.

Glamour Celebrates Reel Moment's 5th Anniversary

noreply@blogger.com (Paul Shapiro) — Wed, 26 Nov 2008 18:11:00 +0000

As Glamour Magazine celebrates five years of their hugely successful Reel Moments Short Film Festival, they knew they needed a great marketing piece to take to potential sponsors that would show the full scope of this great sponsorship opportunity. Having worked with Sales Graphics' DesignStudio on several great videos in the past, we worked together to create a visually stunning and detailed overview of the highlights of the last five years of Glamour's Reel Moments. A "reel moment" in itself, the Glamour Reel Moments 5th Anniversary video will be a great tool for salespeople to showcase one of Glamour's premiere events and sponsorship opportunities.

The Parenting Group Launches New GP

noreply@blogger.com (Paul Shapiro) — Mon, 24 Nov 2008 19:34:00 +0000

The Parenting Group launched their new General Presentation today with a new look, new message and a great new intro video for their CustomShow Presentation. Using CustomShow to manage, present and share presentations for all of the print and digital titles, The Parenting Group gave their sales team a powerful new tool to reach and engage with advertisers across the country. Working with our DesignStudio designers, The Parenting Group was able to fully realize their new brand look and feel with a great new design. Sales Graphics also produced a series of videos of real moms sharing their experiences and insights into being a mom. By incorporating these videos into the presentation, The Parenting Group's salespeople can bring these moms with them on every sales call.

The Parenting Group really does "get moms." And they also get great sales presentations!

DesignStudio Video Boosts Newsstand Sales for EW

noreply@blogger.com (Paul Shapiro) — Thu, 20 Nov 2008 17:27:00 +0000

Marketing is all about making an impression, producing a reaction and driving people to action. Much of what Sales Graphics' DesignStudio does, like creating impactful videos and sales presentations, can only be measured qualitatively with terms like "looks great" or "really engaging." However, we are always looking for opportunities to quantitatively measure the impact of our design work and it's great when we are able to get specific results back from the design work that we do.

Entertainment Weekly recently gave us the opportunity to see that kind of measurable results with a video project for their newsstand sales. We had originally created an exciting intro video for their ad sales presentation that really wowed advertisers and started the presentation off with a bang. Once EW's consumer marketing team saw the video, they asked if they could have a version to try out at newsstands. So Sales Graphics' DesignStudio created a version of the video that had a newsstand call to action. The results were amazing:

"I wanted to let you know that the video you helped create for the newsstand video test in the San Fran airport was a huge success, lifting sales 137%. The newsstand team is rolling out the video to an additional 15 locations. Thanks for all your help and creative genius!" - EW Consumer Marketing

This kind of measurable result is what Sales Graphics is always striving for and working towards with every design project we produce.

Golf Digest Gets Ready for 2008's Hot List

noreply@blogger.com (Paul Shapiro) — Mon, 17 Nov 2008 18:20:00 +0000

Every year Golf Digest published its Hot List of the best golf equipment available. To get advertisers excited about this year's great-looking Hot List issue and to remind them to get in it while they can, Golf Digest came to Sales Graphics' DesignStudio to produce an exciting online video with a strong call to action. Even though we doesn't make golf equipment, by getting advertisers excited about advertising in Golf Digest's Hot List 2008 issue, we think our DesignStudio should be on this year's Hot List!

Sales Graphics Announces CustomShow 7

noreply@blogger.com (Paul Shapiro) — Mon, 10 Nov 2008 13:00:00 +0000

SALES GRAPHICS UNVEILS ADVANCED, WEB-BASED ENTERPRISE PRESENTATION SOFTWARE – CUSTOMSHOW 7

CustomShow 7 Empowers Creation, Collaboration and Presentation

Across the Internet

(Boston, November 10, 2008) Sales Graphics, the leading creator of high-end enterprise presentation software, once again revolutionizes “closing the sale” with the introduction of CustomShow 7. Well-known in the media industry as the gold standard in sales presentation software, the company unveiled this fully web-enabled version of the product at CTAM 2008.

CustomShow 7 frees sales professionals from their desktops, allowing them to create, manage and deliver dynamic, multi-media-filled presentations anytime, anywhere. Fully web-based and secure, CustomShow 7 delivers functionality that allows for real-time collaboration, cutting-edge effects and animation, and flawless presentation.

“Now, more than ever, companies must make a dramatic impression when they present to prospective clients,” said George Chevalier, president, Sales Graphics. “Presentations need to be memorable, engaging, factual, and even entertaining. Web-based CustomShow 7, with its built-in design, collaboration and organizational tools, is where efficient meets eye-popping.”

The CustomShow 7 Top 7
Attention-grabbing design, ease-of-use, web-access and ultimate control make CustomShow 7 different from all other presentation software.

MAKE PRESENTATIONS ONLINE. Imagine being able give a presentation without having to be in the room. Click though animated slides and video from where ever you are. Free yourself from the expense and poor video performance of WebEx.
PRESENT FULL-SCREEN HD VIDEO on your desktop or across the Web. No more squinting to watch tiny video clips or stuttering video playback.
CREATE EYE-POPPING FLASH PRESENTATIONS with NEW animations. Reduce the expense and time required to build animations in Flash.
COLLABORATE IN REAL-TIME with colleagues around the world by working on the Web. Edit, revise and review presentations without the inconvenience of sending huge files back and forth. Keep track of files with different versions and avoid the risk of overwriting.
MANAGE AND CONTROL YOUR BRAND and message with sophisticated permission-based controls. Control all the content including graphics, colors, fonts and charts.
TRACK THE EFFECTIVENESS OF PRESENTATIONS with CustomShow’s built-in Dashboard. See which presentations close deals. At a glance, track the usage of individual presentations and marketing materials while monitoring presentation activity across your entire organization.
LOSE NOTHING, EVER. Safely and securely back up and archive your company’s entire presentation library, including individual custom presentations and previous versions, on our server – automatically.

CustomShow 7 is in beta testing with select media clients in through December 2008. The product will be broadly available in the first quarter of 2009.

Because Sales Graphics is committed to providing unsurpassed client service and is dedicated to investing in products and relationships, CustomShow 7 will be available to current CustomShow users with no cost upgrade. For new clients, the company will be offering subscription-based enterprise pricing models.

About Sales Graphics
Sales Graphics, headquartered in New York, is the leading provider of high-end presentation software. The company’s CustomShow product, used by media, publishing and consumer goods companies worldwide, blends quality design with new technology to empower sales organizations to create and share effective presentations.

Press Contact: Bradley Daves
Loving + Company
917.749.5943
bdaves@lovingandcompany.com

CTAM CustomShow VIP Preview

noreply@blogger.com (Paul Shapiro) — Thu, 06 Nov 2008 22:42:00 +0000

Come see the future of media sales presentations. Contact us today to schedule a VIP Preview of the new CustomShow at CTAM.

Sales Graphics Attending CTAM; Big News About CustomShow

noreply@blogger.com (Paul Shapiro) — Thu, 06 Nov 2008 18:40:00 +0000

George Chevalier, President of Sales Graphics, and Jed Chevalier will be attending the 2008 CTAM Summit next week and is looking forward to catching up with clients and meeting new media industry professionals from across the country. He's also excited about letting the cable industry know about the latest developments in our CustomShow Presentation Software.

As many of you know, Sales Graphics has been providing CustomShow as a software solution for media company presentations for over 8 years. Built to support the demanding needs of media sales professionals, it manages and presents video, Flash and images seamlessly, powerfully and securely. Over the years, we've added new features and improved functionality with every new release. This year, however, we've made some significant improvements and can't wait to let the media industry know about them.

Attendees at CTAM will be some of the first people to get a sneak preview of newest version of CustomShow. If you're interested in finding out more or want to set up a meeting at CTAM, just shoot us an email or give us a call.

MSNBC Gains Momentum with Sales Graphics

noreply@blogger.com (Paul Shapiro) — Wed, 05 Nov 2008 22:26:00 +0000

MSNBC has been gaining momentum and closing the gap with it's competitors, and they turned to Sales Graphics' DesignStudio to help get the message out. Our DesignStudio created an exciting email blast video that MSNBC sent first to its own salespeople and then encouraged them to forward it on to clients and advertisers to let everyone know the good news!

PC America Launches Cash Register Express Online Demo

noreply@blogger.com (Paul Shapiro) — Wed, 22 Oct 2008 19:02:00 +0000

PC America, creator of that software for restaurants and stores, released an online demo for their newest product, Cash Register Express. Working for the second time with Sales Graphics' DesignStudio, PC America created an online demo that walks store owners through all the benefits and features of their great new computerized management system. With great graphics, music and footage of the system in use, the online demo really gets the point across that Point-of-Sales systems can make all the difference for retail. And it even gets the point across in three languages - English, Spanish and French. Built in Flash and fully interactive, PC America's online demo for Cash Register Express makes their website a real point of sale for PC America!

Smithsonian Media Goes Traveling

noreply@blogger.com (Paul Shapiro) — Wed, 08 Oct 2008 15:28:00 +0000

Smithsonian Media is reaching out to travel advertisers and they've come to Sales Graphics' DesignStudio to help them do that. We created an ad sales video showcasing the extensive travel content across all of Smithsonian Media's properties, including Smithsonian Magazine, goSmithsonian.com and the Smithsonian Channel. "Just about every story we run is a travel story," explained Carey Winfrey, the Editor of Smithsonian Magazine. Sales Graphics' DesignStudio created a video that helps the Smithsonian's sales team effectively present all of their great media platforms and highlights the fantastic travel content across all of them.

MTVN Entertainment Group Launches Online Ad Sales Calendar

noreply@blogger.com (Paul Shapiro) — Tue, 07 Oct 2008 15:41:00 +0000

MTVN Entertainment Group launched their new Online Ad Sales Calendar system to help their marketing and sales teams work together across all four networks in the new Entertainment Group. Combining Comedy Central, Spike TV, TV Land and CMT together created a whole new level of complexity and set of issues that needed to be addressed. Working with Sales Graphics' Technology team to develop an online solution, MTVN Entertainment Group created an Online Ad Sales Calendar that allows marketing departments to update their opportunities available and have the sales teams see the new information in real-time. Eliminating the slow, manual process of updating and distributing weekly marketing and sales calendars across all four networks, the new Online Ad Sales Calendar consolidates all that information and makes accessing it faster, easier and more accurate than ever.

Glamour.TV Unveils 2009 Lineup

noreply@blogger.com (Paul Shapiro) — Wed, 01 Oct 2008 17:00:00 +0000

Glamour.TV announced their 2009 lineup with a great new video produced by Sales Graphics' DesignStudio. With such a compelling, video-based product to sell, Glamour's sales team needed much more than a PowerPoint presentation to get advertisers excited about this great sponsorship opportunity. So, in order to take full advantage of their great content and strong brand, Glamour called upon Sales Graphics to put together a video that showcased the engaging and unique content that will shown on Glamour.TV in 2009. The video was a huge hit, firing up the sales team to go sell and demonstrating to advertisers the power of the content and brand of Glamour.TV.

In Bad Times, You Need To Do Things Better

noreply@blogger.com (Paul Shapiro) — Thu, 18 Sep 2008 13:06:00 +0000

According to Interbrand and BusinessWeek Magazine, during a recession brands need to spend harder to "not get distracted from their long-term brand-building efforts" or"to get a leg up on weakened rivals." However, the most important piece of advice from BusinessWeek's annual "Best Global Brands" article came from Martin Puris, the creator of BMW's "The Ultimate Driving Machine" campaign. "In good times, people are less apt to try new things. In bad times, they have to start to do things better."

Sales Graphics has been working with clients to help them do just that: sell better, present better, track better and manage better. With Sales Graphics' DesignStudio and CustomShow Software, our clients have access to better creative, better technology and better tracking and asset management. In good times, those are good things to have. But in bad times, they're necessities.

Newsweek's Women & Leadership Conference

noreply@blogger.com (Paul Shapiro) — Wed, 03 Sep 2008 15:18:00 +0000

Newsweek Magazine's annual Women & Leadership Conference and issue kicks off in October. And to kick off their ad sales efforts surrounding this great franchise Newsweek came to Sales Graphics and our DesignStudio to create a video promotion for potential advertisers. With editor interviews, footage from last year's event and testimonials from satisfied sponsors and partners, the video helps bring across the unique value that Newsweek and the Women & Leadership Conference bring to advertisers.

Sales Graphics Named One of America's 5000 Fastest-Growing Companies

noreply@blogger.com (Paul Shapiro) — Wed, 20 Aug 2008 17:47:00 +0000

I nc. Magazine today ranked Sales Graphics Corp. on its annual ranking of the 5000 fastest-growing private companies in the country. The list is the most comprehensive look at the most important segment of the economy - America's independent-minded entrepreneurs. Taken as a whole, these companies represent the backbone of the U.S. economy.

Sales Graphics is proud to be among this elite list of exciting and future-thinking companies. Unlike most of them, however, Sales Graphics is not a new start-up but a 50-year old company with a long history of providing innovative presentation solutions and industry-leading customer support and service. With a history of successful projects and satisfied customers, Sales Graphics recognizes that successful growth only comes from providing the best products and services possible to our clients and we look forward to another year of growth, innovation and satisfied clients.

SNL Kagan Expects 2008 to be a Strong Year for Cable Industry

noreply@blogger.com (Paul Shapiro) — Fri, 15 Aug 2008 23:37:00 +0000

In their 2008 edition of "Economics of Basic Cable Networks," SNL Kagan predicts strong growth in licensing fees and steady growth in ad sales, according to MarketingCharts.com. While the reports warns of "extremely volatile ad markets," they see all of the major indicators increasing in the next year. Those indicators include subscriber, ad revenue, total revenue, cash flow and cash flow margins.

While we don't proclaim to be economic forecasters, from where we stand it certainly looks like our cable clients are coming out with great content and strong marketing messages to reach both advertisers and consumers. So we'd have to agree with the experts on this one!

Metropolitan Home at Home with Sales Graphics

noreply@blogger.com (Paul Shapiro) — Tue, 12 Aug 2008 14:57:00 +0000

METROPOLITAN HOME joined ELLE DECOR as Sales Graphics' clients today. By combining their marketing resources into a single CustomShow Library, the new Luxury Design Group now has an unprecedented ability to share presentation materials across titles, work together to create truly integrated presentations and collaborate between ELLE DECOR and METROPOLITAN HOME.

GENERATE Powered By Sales Graphics and CustomShow

noreply@blogger.com (Paul Shapiro) — Mon, 11 Aug 2008 15:08:00 +0000

GENERATE, a new kind of agency creating "new content for a new generation", has hired Sales Graphics to develop a new kind of sales presentation. Taking advantage of Sales Graphics' DesignStudio and CustomShow Presentation software, GENERATE will present their broad range of quality content and content creators to the advertising community to develop branded entertainment that will reach consumers across all of today's many media platforms. Combining quality content with innovative technology and marketing, GENERATE hopes to redefine the role of content and content creation in tomorrow's media environment. And combining quality design with innovative technology and marketing, Sales Graphics hopes to do the same for presentations.

Our Fearless Sales Graphics Designers!

noreply@blogger.com (Paul Shapiro) — Mon, 11 Aug 2008 13:30:00 +0000

In a testament to the workplace bonhomie at Sales Graphics, Purva, Mike, Roberta and David all jumped out of an airplane together on Sunday. Whether it was a show of esprit de corps or a double-dog dare gone awry, it made for exciting water-cooler conversation the next day. And most importantly, all of them were back at their desks on Monday morning none the worse for the wear. Congratulations!

CustomShow Helps Marketing and Sales: Testimonial

noreply@blogger.com (Paul Shapiro) — Thu, 10 Jul 2008 14:33:00 +0000

We're always happy to hear back from our clients about their success using CustomShow. We recently heard from Good Housekeeping, who has been using CustomShow for the past year, and it's been a huge success. Speaking with the Associate Publisher, she told that for her "CustomShow is the first improvement to presentation software since the development of PowerPoint, and compared to PowerPoint CustomShow is vastly superior and well worth the investment."

Here's how CustomShow has benefited Good Housekeeping's sales efforts:

CustomShow helps Good Housekeeping's marketing department save time and maximize productivity. By providing the sales force with a comprehensive library of presentation pages and videos, sales reps can create a variety of individual presentations on their own on a continual basis. This frees the marketers to redirect their efforts to developing new strategies and materials.
CustomShow enables the sales force to be more independent as their create and present presentations. The bottom line is that sales reps are more enthusiastic and quickly make more targeted pitches.
They love CustomShow's Online Administrator Dashboard, which tracks usage and gives them an illuminating look at who is using the presentations and what pages they are showing. This valuable insight helps them fine tune the sales message for everyone.
CustomShow enables Good Housekeeping's team to control the brand message and presentation style so every rep is presenting a branded and well-positioned message.
Updates to the CustomShow Library are easy and effortless. New pages and videos can be pushed out to the sales force instantly over the Internet.

This kind of feedback is great to hear and makes us proud to be able to help great teams and brands like Good Housekeeping.

Presentation Libraries Solve Marketing Problems

noreply@blogger.com (Paul Shapiro) — Thu, 26 Jun 2008 13:57:00 +0000

Here at Sales Graphics we've known for a long time that creating a library of presentation materials using CustomShow helps to empower salespeople to give more targeted and more consistently branded presentations than with PowerPoint, but it's nice to see other people agreeing with us every now and again.

As David Paradi writes on Presentations.com ("Solve Your Biggest Marketing Presentation Problem", June 26, 2008), creating a partnership between marketing and sales where marketing provides the tools and sales provides the targeting is critical to real sales success. Creating that partnership includes the following:

Create a library of standard slides
Train the sales staff on how to use the slide library
Educate the sales staff on how to create visual slides
Evaluate and update the library every four months

For those of you who use CustomShow, you'll certainly recognize those four steps as the core elements of the CustomShow process. And for those of you who haven't used CustomShow yet, give us a call and we'll tell you all about it.

Sales Graphics Gets Loving + Company to Help Spread the Word

noreply@blogger.com (Paul Shapiro) — Wed, 11 Jun 2008 16:51:00 +0000

Sales Graphics has engaged Brad Daves at Loving + Company to help spread the word about not just all the great things we've been doing at Sales Graphics for the last 50+ years but also all the exciting new things that are coming up. Between the great creative work our DesignStudio has been doing for our clients and the exciting new developments we're working on for CustomShow, we think there's going to be a lot of work for Brad Daves and Loving + Company in the upcoming months. So stay tuned!