Sales Graphics Blog

The Parenting Group, newly acquired by the Bonnier Corporation, launched their 2008 CustomShow to their sales team today. In their third year of using CustomShow as their presentation platform, The Parenting Group leveraged all of CustomShow’s features to create an interactive, rich media presentation that told the new Parenting Group’s story in an engaging and compelling way. Combining the Parenting and Babytalk presentations into one General Presentation, it was critical that sales people had the flexibility to tell the same story in many different ways. With CustomShow’s simple and powerful navigation features and the DesignStudio’s engaging designs, The Parenting Group is ready to take on 2008!

The CW started off 2008 with a bang today when they launched their 2008 CustomShow presentation to their ad sales team. With a new design and great story to tell, The CW began their third year as a CustomShow user in style.

SES Americom launched their new IP PRIME presentation to their sales force today. CustomShow was the only platform that allowed SES Americom to present the full breadth of technology and media offerings and to manage the constantly changing elements of their message.

Building on our addition of Henry as Director of Engineering, Greg Gordon today joined Sales Graphics as Senior Software Engineer. Focusing on the new technologies that will help expand CustomShow’s features and functionality and extend its reach across the Internet, Greg is already hard at work learning what our users are doing today and what they’ll need to do tomorrow. With broad experience in software development, most recently in mobile application, Greg brings a strong focus on the users’ experience to the development team. 

AETN launched their 2008 CustomShow presentation to their National Ad Sales team today. A CustomShow user for over five years, AETN worked closely with Sales Graphics’ DesignStudio to make sure that this year’s presentations really popped. With a great story to tell, great new designs and the best presentation software anywhere, AETN is ready for 2008.

2008 is going to be a big year for Sales Graphics and CustomShow, and that will be in no small part because of the work that Henry Nissenbaum will be doing for us. Today is his first day as Sales Graphics’ new Director of Engineering.

2008 is going to be a big year for Sales Graphics. Our client list is growing, the DesignStudio is doing great work for both presentations and the Web, and CustomShow is growing up and taking advantage of new technology. The first 50 years have been great, but we think 2008 will be the best year yet!

Every time the economy turns towards recession, the same questions come up. As marketers, do we cut back and save money until the economy turns around? Or do we look at this as an opportunity to invest and get ahead? Advertising Age certainly thinks the latter. (“Your Job for ’08? Forget the Recession and Innovate“) We whole-heartedly agree with this. When the economy softens, that’s often the best time to invest in marketing tools and outlets that will let you gain market share and mind share at a lower cost that during a boom. And when the economy picks up again, even a small increase in market share can transform into a significant advantage. Sales Graphics’ DesignStudio and CustomShow software are exactly the kinds of investments that can make a difference for an ad sales team looking to get a competitive advantage and gain share at the expense of the competition.

Selecciones unveiled their new CustomShow General Presentation today. Under new ownership and working closely with Reader’s Digest, Selecciones rolled out CustomShow software and the newly designed General Presentation to their National Sales Team. As 2007 comes to a close, they’re already ready for 2008!

Sales Graphics won a Platinum MarCom Award for Newsweek’s 2008 General Presentation “The Connection Point” and a Gold Award for Smithsonian Magazine’s “Young Innovators” Event Video. These awards are in recognition of the great collaborative effort of our DesignStudio and our clients. Their vision combined with out designers’ skills resulted in these memorable works.