Thursday, July 10, 2008

CustomShow Helps Marketing and Sales: Testimonial

We're always happy to hear back from our clients about their success using CustomShow. We recently heard from Good Housekeeping, who has been using CustomShow for the past year, and it's been a huge success. Speaking with the Associate Publisher, she told that for her "CustomShow is the first improvement to presentation software since the development of PowerPoint, and compared to PowerPoint CustomShow is vastly superior and well worth the investment."

Here's how CustomShow has benefited Good Housekeeping's sales efforts:
  • CustomShow helps Good Housekeeping's marketing department save time and maximize productivity. By providing the sales force with a comprehensive library of presentation pages and videos, sales reps can create a variety of individual presentations on their own on a continual basis. This frees the marketers to redirect their efforts to developing new strategies and materials.
  • CustomShow enables the sales force to be more independent as their create and present presentations. The bottom line is that sales reps are more enthusiastic and quickly make more targeted pitches.
  • They love CustomShow's Online Administrator Dashboard, which tracks usage and gives them an illuminating look at who is using the presentations and what pages they are showing. This valuable insight helps them fine tune the sales message for everyone.
  • CustomShow enables Good Housekeeping's team to control the brand message and presentation style so every rep is presenting a branded and well-positioned message.
  • Updates to the CustomShow Library are easy and effortless. New pages and videos can be pushed out to the sales force instantly over the Internet.
This kind of feedback is great to hear and makes us proud to be able to help great teams and brands like Good Housekeeping.

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