Sales Graphics' Sponsors LuxuryLab Innovation Forum

Sales Graphics is proud to be the presentation sponsor for the LuxuryLab's first-ever Innovation Forum this Friday. To register for this event, click here. Held at TheTimesCenter, the forum will host thought leaders who will share never-seen-before research, trends, best practices, and a passion for ideas. A range of speakers will give presentations which will leave attendees with a well-rounded understanding of the current crossroads between media, technology and luxury.

Sales Graphics has been providing luxury brands with dynamic and engaging presentations, videos and marketing materials for over 50 years. As the presentation partner of choice for luxury and media brands, we are excited to work with LuxuryLab to help make the Innovation Forum a success and we look forward to it becoming an annual event for luxury brand marketers.

Uncovering Steve Job's Presentation Secrets

BusinessWeek contributor and communications coach Carmine Gallo has a interesting article and book about how Steve Jobs creates such effective and engaging presentations. Many of the tips that Gallo reveals from his study of Jobs' presentations are things that Sales Graphics' DesignStudio has been putting into practice for years—especially designing slides that are"devoid of bullet points". Easier said than done, but simple, focused slide design results in effective presentations and clear communications.

Sales Graphics a Finalist for the 2009 American Business Awards

Sales Graphics was honored today as a Finalist for the 2009 American Business Awards for Interactive/Multimedia Sales Presentations and Sales Videos. The projects nominated as finalists were the NBC News Upfront Presentation, the Glamour.TV Sales Video and the Glamour Reel Moments Video.

While we are always honored to receive awards that recognize the great work our designers, developers and clients do, The American Business Awards are particularly satisfying because they recognize not just the design excellence but the business effectiveness of our projects. As presentation specialists, we understand that design is only good if it's effective. Presentations are meant to inform, persuade and activate an audience and if great design can further that goal, great.

Sales Graphics' DesignStudio focuses on effective design that enhances our clients messages and helps them achieve their goals, and successful clients are the best recognition of that. Awards are good too, though.

Harvard Business School and Sales Graphics Agree—Video Works!

It's nice when a institution of higher learning validates what you've known all along. In this case, Harvard Business School posted a short piece titled "When Video Beats PowerPoint" that pretty much makes the case for what Sales Graphics' DesignStudio has been doing for over a decade! A presentation is a unique opportunity to engage your audience with more than written words (if all you needed was words, you could have sent an email). Video, animation, music and interactivity are all tools that can be used effectively to engage viewers and involve them in the story you're telling.

Sales Graphics' DesignStudio has been creating presentation videos for years, from sales presentation intros to awards show openers. To see examples of some of our work, check out our Design Portfolio or give us a call. To get you started, here's an example of one of our sales presentation intro videos:

NBC News Networks Makes News with Sales Graphics

NBC News Networks, which includes NBC Nightly News, The Today Show, Meet the Press and MSNBC, has brought Sales Graphic in to create their cross-platform upfront presentation for 2009. With a presentation that focused on their great content and unrivaled technology, NBC News Networks needed an upfront presentation with great design and unrivaled technology as well. Sales Graphics delivered both. Using the latest video and interactive technology, Sales Graphics DesignStudio created a rich-media presentation experience that was still customizable and easy to use.

CBS Connections connects with CustomShow for Multiplatform Sales

CBS Connections, the multi-platform sales division of CBS Corporation, has selected CustomShow as their presentation tool to help deliver their message of creating customized platforms that drive consumer engagement. With their deep stable of engaging content across both broadcast and digital platforms, CBS Connections needed a powerful presentation tool to let them organize, manage and deliver video, interactive content and custom opportunity presentations to their advertising partners. CustomShow, with its enterprise-scale library management system and powerful multimedia engine, allows CBS Connections to connect with their advertisers and deliver the full impact of their multi-platform message.

Travelzoo Awards Travel in Style with Sales Graphics DesignStudio

Travelzoo has selected Sales Graphics DesignStudio to produce the graphics and animations for their 2009 Travelzoo Awards.  With Hugh Jackman setting a new standard for award shows this year at the Academy Awards, Travelzoo knew they had to really wow the audience this year. Establishing the Tzoos as one of the most prestigious awards in the travel industry, Travelzoo wanted to make sure that the awards event was fun, professional and gave all the nominees and winners the kudos they deserve for all their hard work and creativity.

Gourmet Magazine Puts CustomShow on its 2009 Marketing Menu

Gourmet Magazine is cooking up a great presentation for 2009! By using CustomShow Presentation software, Gourmet is taking advantage of its great design team, including Flash and PhotoShop experts. With CustomShow's ability to seamlessly handle Flash, video and PhotoShop elements, Gourmet's designers will be able to apply all their skills to making the best presentations possible. And with all the great content in the magazine and the talented design staff, the results should be nothing less than mouthwatering!

Prime Access Presents with Sales Graphics

When Prime Access wanted to add a high-end presentation to their proposal for one of their clients, they turned to Sales Graphics' DesignStudio to create an impactful and branded presentation experience for their client. Prime Access Inc. is a full-service agency that specializes in Urban Majority™ advertising services, offering unique access to African American, Hispanc, gay and urban youth consumers. Working with the DesignStudio, Prime Access can tap into our deep understanding of presentation design and convert their client's selling strategy into an effective presentation story and design. Working together, Prime Access and Sales Graphics make a great team.

Harper's Bazaar Subscribes to CustomShow for '09

Harper's Bazaar will use CustomShow for their sales presentations in 2009. By working with Sales Graphics to create and develop their 2009 sales materials in Sales Graphics' CustomShow software, Harper's Bazaar will be giving their sales team the best presentation tool available. Joining Good Housekeeping as Hearst titles using CustomShow, Harper's Bazaar will use CustomShow to manage, update and present their magazine to advertisers across the country. Now their presentations will be as well-dressed as the models in their magazine.

Presentation Libraries Solve Marketing Problems

Here at Sales Graphics we've known for a long time that creating a library of presentation materials using CustomShow helps to empower salespeople to give more targeted and more consistently branded presentations than with PowerPoint, but it's nice to see other people agreeing with us every now and again.

As David Paradi writes on Presentations.com ("Solve Your Biggest Marketing Presentation Problem", June 26, 2008), creating a partnership between marketing and sales where marketing provides the tools and sales provides the targeting is critical to real sales success. Creating that partnership includes the following:

1. Create a library of standard slides
2. Train the sales staff on how to use the slide library
3. Educate the sales staff on how to create visual slides
4. Evaluate and update the library every four months

For those of you who use CustomShow, you'll certainly recognize those four steps as the core elements of the CustomShow process. And for those of you who haven't used CustomShow yet, give us a call and we'll tell you all about it.