Glamour Celebrates Reel Moment's 5th Anniversary

As Glamour Magazine celebrates five years of their hugely successful Reel Moments Short Film Festival, they knew they needed a great marketing piece to take to potential sponsors that would show the full scope of this great sponsorship opportunity. Having worked with Sales Graphics' DesignStudio on several great videos in the past, we worked together to create a visually stunning and detailed overview of the highlights of the last five years of Glamour's Reel Moments. A "reel moment" in itself, the Glamour Reel Moments 5th Anniversary video will be a great tool for salespeople to showcase one of Glamour's premiere events and sponsorship opportunities.

The Parenting Group Launches New GP

The Parenting Group launched their new General Presentation today with a new look, new message and a great new intro video for their CustomShow Presentation. Using CustomShow to manage, present and share presentations for all of the print and digital titles, The Parenting Group gave their sales team a powerful new tool to reach and engage with advertisers across the country. Working with our DesignStudio designers, The Parenting Group was able to fully realize their new brand look and feel with a great new design. Sales Graphics also produced a series of videos of real moms sharing their experiences and insights into being a mom. By incorporating these videos into the presentation, The Parenting Group's salespeople can bring these moms with them on every sales call.

The Parenting Group really does "get moms." And they also get great sales presentations!

DesignStudio Video Boosts Newsstand Sales for EW

Marketing is all about making an impression, producing a reaction and driving people to action. Much of what Sales Graphics' DesignStudio does, like creating impactful videos and sales presentations, can only be measured qualitatively with terms like "looks great" or "really engaging." However, we are always looking for opportunities to quantitatively measure the impact of our design work and it's great when we are able to get specific results back from the design work that we do.

Entertainment Weekly recently gave us the opportunity to see that kind of measurable results with a video project for their newsstand sales. We had originally created an exciting intro video for their ad sales presentation that really wowed advertisers and started the presentation off with a bang. Once EW's consumer marketing team saw the video, they asked if they could have a version to try out at newsstands. So Sales Graphics' DesignStudio created a version of the video that had a newsstand call to action. The results were amazing:

"I wanted to let you know that the video you helped create for the newsstand video test in the San Fran airport was a huge success, lifting sales 137%. The newsstand team is rolling out the video to an additional 15 locations. Thanks for all your help and creative genius!" - EW Consumer Marketing

This kind of measurable result is what Sales Graphics is always striving for and working towards with every design project we produce.

Golf Digest Gets Ready for 2008's Hot List

Every year Golf Digest published its Hot List of the best golf equipment available. To get advertisers excited about this year's great-looking Hot List issue and to remind them to get in it while they can, Golf Digest came to Sales Graphics' DesignStudio to produce an exciting online video with a strong call to action.  Even though we doesn't make golf equipment, by getting advertisers excited about advertising in Golf Digest's Hot List 2008 issue, we think our DesignStudio should be on this year's Hot List!

MSNBC Gains Momentum with Sales Graphics

MSNBC has been gaining momentum and closing the gap with it's competitors, and they turned to Sales Graphics' DesignStudio to help get the message out. Our DesignStudio created an exciting email blast video that MSNBC sent first to its own salespeople and then encouraged them to forward it on to clients and advertisers to let everyone know the good news!

Smithsonian Media Goes Traveling

Smithsonian Media is reaching out to travel advertisers and they've come to Sales Graphics' DesignStudio to help them do that. We created an ad sales video showcasing the extensive travel content across all of Smithsonian Media's properties, including Smithsonian Magazine, goSmithsonian.com and the Smithsonian Channel. "Just about every story we run is a travel story," explained Carey Winfrey, the Editor of Smithsonian Magazine. Sales Graphics' DesignStudio created a video that helps the Smithsonian's sales team effectively present all of their great media platforms and highlights the fantastic travel content across all of them.

Glamour.TV Unveils 2009 Lineup

Glamour.TV announced their 2009 lineup with a great new video produced by Sales Graphics' DesignStudio. With such a compelling, video-based product to sell, Glamour's sales team needed much more than a PowerPoint presentation to get advertisers excited about this great sponsorship opportunity. So, in order to take full advantage of their great content and strong brand, Glamour called upon Sales Graphics to put together a video that showcased the engaging and unique content that will shown on Glamour.TV in 2009. The video was a huge hit, firing up the sales team to go sell and demonstrating to advertisers the power of the content and brand of Glamour.TV.

In Bad Times, You Need To Do Things Better

According to Interbrand and BusinessWeek Magazine, during a recession brands need to spend harder to "not get distracted from their long-term brand-building efforts" or"to get a leg up on weakened rivals." However, the most important piece of advice from BusinessWeek's annual "Best Global Brands" article came from Martin Puris, the creator of BMW's "The Ultimate Driving Machine" campaign. "In good times, people are less apt to try new things. In bad times, they have to start to do things better."

Sales Graphics has been working with clients to help them do just that: sell better, present better, track better and manage better. With Sales Graphics' DesignStudio and CustomShow Software, our clients have access to better creative, better technology and better tracking and asset management. In good times, those are good things to have. But in bad times, they're necessities.

Newsweek's Women & Leadership Conference

Newsweek Magazine's annual Women & Leadership Conference and issue kicks off in October. And to kick off their ad sales efforts surrounding this great franchise Newsweek came to Sales Graphics and our DesignStudio to create a video promotion for potential advertisers. With editor interviews, footage from last year's event and testimonials from satisfied sponsors and partners, the video helps bring across the unique value that Newsweek and the Women & Leadership Conference bring to advertisers.

Sales Graphics Named One of America's 5000 Fastest-Growing Companies

Inc. Magazine today ranked Sales Graphics Corp. on its annual ranking of the 5000 fastest-growing private companies in the country. The list is the most comprehensive look at the most important segment of the economy - America's independent-minded entrepreneurs. Taken as a whole, these companies represent the backbone of the U.S. economy.

Sales Graphics  is proud to be among this elite list of exciting and future-thinking companies. Unlike most of them, however, Sales Graphics is not a new start-up but a 50-year old company with a long history of providing innovative presentation solutions and industry-leading customer support and service. With a history of successful projects and satisfied customers, Sales Graphics recognizes that successful growth only comes from providing the  best products and services possible to our clients and we look forward to another year of growth, innovation and satisfied clients. 

GENERATE Powered By Sales Graphics and CustomShow

GENERATE, a new kind of agency creating "new content for a new generation", has hired Sales Graphics to develop a new kind of sales presentation. Taking advantage of Sales Graphics' DesignStudio and CustomShow Presentation software, GENERATE will present their broad range of quality content and content creators to the advertising community to develop branded entertainment that will reach consumers across all of today's many media platforms. Combining quality content with innovative technology and marketing, GENERATE hopes to redefine the role of content and content creation in tomorrow's media environment. And combining quality design with innovative technology and marketing, Sales Graphics hopes to do the same for presentations. 

Our Fearless Sales Graphics Designers!

In a testament to the workplace bonhomie at Sales Graphics, Purva, Mike, Roberta and David all jumped out of an airplane together on Sunday. Whether it was a show of esprit de corps or a double-dog dare gone awry, it made for exciting water-cooler conversation the next day. And most importantly, all of them were back at their desks on Monday morning none the worse for the wear. Congratulations!

Sales Graphics Gets Loving + Company to Help Spread the Word

Sales Graphics has engaged Brad Daves at Loving + Company to help spread the word about not just all the great things we've been doing at Sales Graphics for the last 50+ years but also all the exciting new things that are coming up. Between the great creative work our DesignStudio has been doing for our clients and the exciting new developments we're working on for CustomShow, we think there's going to be a lot of work for Brad Daves and Loving + Company in the upcoming months. So stay tuned!

DIRECTV Kicks Off Summer Sales Training

DIRECTV launched their summer sales training event today with a training presentation designed by Sales Graphics' DesignStudio and built in CustomShow. Working closely with their Local Strategic Partners, DIRECTV hit the road with an engaging and educational presentation to empower their sales partners to communicate DIRECTV's value and benefits directly to consumers. And with a whirlwind national schedule, DIRECTV's training staff needed a presentation system that was both reliable and flexible enough to meet the demands of their taxing training schedule.

CustomShow Showcased at NCTA 2008

CustomShow was on display in New Orleans throughout The Cable Show 2008. But instead of having our own booth, we relied on our clients to do the presenting. Over 25 exhibitors at this year's NCTA Cable Show relied on CustomShow to present their content and brand at the biggest cable event of the year.

Preparing all of the presentations for NCTA this year was more than a full-time job for Sales Graphics' DesignStudio, but the results were well worth the effort. We made sure that the new seasons, new shows and new media opportunities were ready to be presented for many of the biggest names in cable television.

DesignStudio Wins Top International Creative Award

Sales Graphics' DesignStudio was award a 2008 Summit Creative Award today for its work on pcAmerica's Restaurant Pro Express microsite. The Summit Creative Awards recognize and celebrate accomplishments of small and medium sized advertising agencies and other creative groups with annual billings of $30 million or less. Over the last fifteen years the competition has established itself as the premier arbiter of creative excellence for firms of this size.

Playboy TV Unveils CustomShow Presentation

Playboy TV unveiled their new CustomShow Presentation and Library to their national sales team today to rave reviews. With a sexy design provided by Sales Graphics' DesignStudio, Playboy TV has a complete set of presentations that are as unique and engaging as the channel itself. With examples of marketing collateral, interactive VOD interfaces and success stories of recent deployments, the Playboy TV sales team is ready to go out and wow the marketplace.

Sales Graphics Wins Big at Horizon Interactive Awards!

The Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2008 award winners to highlight this year's "best of the best" in interactive media production.

Sales Graphics was recognized for excellence in Business to Business Marketing with three Gold Awards, two for CustomShow Presentations and one for a Flash Microsite.

• Entertainment Weekly's 2007 General Presentation - Gold Award, Business to Business
  
• Newsweek Magazine's "The Connection Point" Presentation - Gold Award, Business to Business
  
• PC America's Restaurant Pro Express Website - Gold Award, Business to Business
  

The seventh annual, international competition saw just over 1,000 entries from 20 countries around the world. "The 2008 competition was the most competitive to date. The work in this year's competition is at such a high level that the judges really had their work cut out for them," said Mike Sauce, founder of the Horizon Interactive Awards. "All of the winning entries displayed a high level of sophistication, aesthetic creativity, technical excellence and clear purpose."

All three of these projects were close collaborations between our clients, Sales Graphics' DesignStudio and Sales Graphics' Technology Team. We're very proud to receive this honor and look forward to continued excellence in 2008!

Men's Health Grooming Awards 2008

Men's Health today announced the winners of it's annual Men's Health Grooming Awards 2008. And to kick off the presentation, they used a smooth video created by Sales Graphics' DesignStudio. Already a CustomShow user, Men's Health recognized the value of creating a video piece that could both be used for the event and added to their CustomShow Library to help present the event to advertisers and sponsors. And the best part about it that everyone came away looking great!

Portfolio Debuts CustomShow Presentation Library

Portfolio debuted its CustomShow Presentation Library to its international sales team today at 4 Times Square. Packed full of presentations, category information and editor videos, Portfolio is giving its sales force all the tools they need to get advertisers to invest in Portfolio. As one of Condé Nast's newest titles, Portfolio needed to go out into the marketplace and make its presence felt. The sales team needed to convey the new brand, new value proposition and new design and content to a difficult audience. Sales Graphics' DesignStudio created a brand video and a library of editor clips that clearly show and speak to Portfolio's strong new brand. CustomShow allows Portfolio's salespeople to access and present this information beautifully, consistently and efficiently anywhere around the world.

Men's Vogue Launches CustomShow Presentation in Style

Men's Vogue today launched their new CustomShow Presentation library at their annual sales meeting. Fresh off their win as Startup of the Year, Men's Vogue is arming their national sales force with a library of presentations as full of interesting things and as beautifully designed as the magazine itself. With video clips of editor interviews, a new brand video and a deep library of research and category presentations, the Men's Vogue are ready to sell in style.

The Power of Glamour

Glamour Magazine kicked off its 2008 sales effort with a new video designed by Sales Graphics' DesignStudio. The combination of a new strong brand message, beautiful images, compelling client interviews and cool musical beat will give Glamour's sales team an engaging and effective tool to take out to the advertising community in 2008.

Domino Debuts 2008 General Presentation

Domino Magazine debuted their 2008 General Presentation at their national sales meeting this week. This is Domino's second year of working with Sales Graphics DesignStudio and managing their presentation using CustomShow presentation software. Once again Domino's presentation represents the look and feel of the magazine and embodies the brand through beautiful photography and engaging animations.

Are You Ready? In Style Launches New Presentation

At their national sales meeting this week, In Style Magazine unveiled their new ad sales presentation in CustomShow presentation software. Working with Sales Graphics' DesignStudio, In Style put together an exciting presentation that is both fun to watch and right on brand for the magazine. With music, video and animation throughout the presentation, salespeople and clients alike will be energized and excited about In Style in 2008.

A&E Integrates Sales Efforts with New Unit

To better integrate sales efforts across all of the company's platforms and brands, A&E has announced the creation of a new cross-media sales unit that will focus on offering advertisers a complete package of marketing insights, research, strategy and solutions. Heading the new team will be long-time Sales Graphics' favorite, Melinda McLaughlin, who was promoted to Senior Vice President, Insights and Marketing Solutions. Debby Tarnok, another of our favorite partners, was also promoted to Senior Director, Ad Sales Marketing, to help run the new team and provide the tools, insights and solutions needed to keep A&E on the cutting edge. 

Sales Graphics has been providing A&E with design and technology solutions to improve the effectiveness and efficiency of their sales efforts for more than four years. For the last six years A&E has worked closely with Sales Graphics' DesignStudio on their annual presentation designs and implemented CustomShow for both Ad Sales and Affiliate Sales. CustomShow Presentation Software is specially built to enable sales teams to effectively and efficiently incorporate a wide range of elements into their presentations, allowing integrated sales teams to present multi-platform content in a single, engaging presentation. From programming clips to micro-sites, CustomShow software lets A&E's sales team present the entire range of platforms and offerings that their networks have to offer.

A&E has been a marketing innovator for years and this is just another example of their forward-thinking. Congratulations to Melinda and Debby, and the entire AETN marketing and sales teams, and we're excited to continue working with them in 2008.

Fore! Golf Digest Goes Traveling

Golf Digest introduced Matt Ginella, their new Senior Editor of Travel, with a look back at his experience as Photo Editor for Sports Illustrated and then Golf Digest. Working with Sales Graphics' DesignStudio, Gold Digest put together a look at what's coming up for Golf Digest travel, both in the magazine and online. Matt then explained a little bit about what his new job entails, which sounds just about as good as it gets. Travel around the world and play golf!

Condé Nast Portfolio Invests in CustomShow for 2008

Condé Nast Portfolio Magazine signed up Sales Graphics to design and produce their 2008 Ad Sales Presentation. Working with Sales Graphics' DesignStudio to create a rich media presentation that includes video interviews of their editors, Portfolio.com online content and featuring their beautiful photography, Portfolio will also use CustomShow to manage, present and deliver their presentation to their entire sales force and marketing department. We certainly think it's a great investment and we're confident they'll see quite a return on it!

The Wall Street Journal Hosts the Your Honor Awards

The Legal Marketing Association New England Chapter last night announced the Sixth Annual Your Honor Awards, sponsored by The Wall Street Journal. These awards are given out to marketing firms and departments for exceptional work in the area of legal marketing. But the most exceptional work every year is the work that John Jardin does as the Master of Ceremonies. Working with Sales Graphics' DesignStudio for the last three years, he has turned what might otherwise be a dull and predictable awards presentation into a fun and engaging "Oscars" for the legal marketing community. With a compelling presentation created from the funniest film clips of lawyers we could find and presented with CustomShow presentation software, John deserves an award of his own.

Recession as Opportunity to Innovate

Recesssions are scary to think about and can have disastrous effects on consumers and businesses that aren't prepared. But for marketers, recessions and eceonomic slowdowns can often be periods of great opportunity. Advertising Age has been a frequent proponent of the opportunities that recessions can provide to marketers looking to gain market share, enter new markets or reach new customers, and they're saying it again. ("Innovate in a Recession? Yes") Gains made during recessions are cheaper that those during boom years, and when the market swings back (and it always does), those small gains can turn in to big advantages. The key point of the article is "companies that spent more on innovation during the downturn saw return on capital employed rise 23.8% during the recovery, compared with 0.6% for those that slashed spending."

Sales Graphics has always been at the forefront of ad sales presentations, providing "future-thinking" solutions for sales presentations and sales teams for over 50 years. CustomShow presentation software has revolutionized sales in media, entertainment, technology and many other industries. Sales Graphics' DesignStudio uses the latest design tools and technologies to create engaging and compelling content that brings the sales message home. 2008 is looking to be great opportunity for marketers to innovate and grow, and Sales Graphics is there to help.

Rodale Healthy in 2007

Rodale, owner of Sales Graphics clients Men's Health and Women's Health, had a strong 2007 according to TNS Media Intelligence ("Paper Tiger: Rodale Soars in 2007"). In today's competitive media marketplace, we recognize how difficult it is to consistently created compelling content that continues to engage readers in the face of the many varied media alternatives available to consumers. The growth in Men's Health and Women's Health sales are a testament to not only the quality content and editorial but also the hard work and creativity of their sales teams. Success in publishing is a combination of many things - editorial, marketing, sales - and Sales Graphics' CustomShow and DesignStudio are proud to be a part of that process at Rodale. Congratulations on a great 2007 and good luck in 2008!

TV Is Back!

TV IS BACK! Just in case anyone didn't hear, Entertainment Weekly wanted to make sure that everyone knew that the writers' strike is finally over. And that means that good TV is back. And no one is happier than Entertainment Weekly! Except maybe their readers.

Newsweek.com Gets Video Kudos

Adage.com gave some nice kudos today to Sales Graphics client Newsweek.com for their use of video on their website ("Magazine Sites Add Video, but Not Much Expertise"). The article talks about the challenge that magazines have in translating their print image and brand into compelling video content that online viewers will watch. I'm sure Newsweek's expert handling of their video content has nothing to do with the fact that they've been using video content in their CustomShow presentations for several years now and Sales Graphics' DesignStudio has successfully created many video pieces for them to convey and explain their brand. But it probably didn't hurt, either.

Happy Valentine's Day from Entertainment Weekly

What better way to celebrate Valentine's Day that with a good romantic film? Well, Entertainment Weekly certainly thought so. Working with our DesignStudio, Entertainment Weekly sent out the "Top Ten Romantic Films" email blast to help get people in the mood. It certainly worked for us! Click here to watch the video and get in the mood yourself!

The Parenting Group Launches 2008 Presentation

The Parenting Group, newly acquired by the Bonnier Corporation, launched their 2008 CustomShow to their sales team today. In their third year of using CustomShow as their presentation platform, The Parenting Group leveraged all of CustomShow's features to create an interactive, rich media presentation that told the new Parenting Group's story in an engaging and compelling way. Combining the Parenting and Babytalk presentations into one General Presentation, it was critical that sales people had the flexibility to tell the same story in many different ways. With CustomShow's simple and powerful navigation features and the DesignStudio's engaging designs, The Parenting Group is ready to take on 2008!

The CW Launches 2008 CustomShow Presentation

The CW started off 2008 with a bang today when they launched their 2008 CustomShow presentation to their ad sales team. With a new design and great story to tell, The CW began their third year as a CustomShow user in style.

SES Americom Launches IP PRIME CustomShow

SES Americom launched their new IP PRIME presentation to their sales force today. CustomShow was the only platform that allowed SES Americom to present the full breadth of technology and media offerings and to manage the constantly changing elements of their message.