As Glamour Magazine celebrates five years of their hugely successful Reel Moments Short Film Festival, they knew they needed a great marketing piece to take to potential sponsors that would show the full scope of this great sponsorship opportunity. Having worked with Sales Graphics’ DesignStudio on several great videos in the past, we worked together to create a visually stunning and detailed overview of the highlights of the last five years of Glamour’s Reel Moments. A “reel moment” in itself, the Glamour Reel Moments 5th Anniversary video will be a great tool for salespeople to showcase one of Glamour’s premiere events and sponsorship opportunities.
Browsing Posts in video
The Parenting Group launched their new General Presentation today with a new look, new message and a great new intro video for their CustomShow Presentation. Using CustomShow to manage, present and share presentations for all of the print and digital titles, The Parenting Group gave their sales team a powerful new tool to reach and engage with advertisers across the country. Working with our DesignStudio designers, The Parenting Group was able to fully realize their new brand look and feel with a great new design. Sales Graphics also produced a series of videos of real moms sharing their experiences and insights into being a mom. By incorporating these videos into the presentation, The Parenting Group’s salespeople can bring these moms with them on every sales call.
The Parenting Group really does “get moms.” And they also get great sales presentations!
Marketing is all about making an impression, producing a reaction and driving people to action. Much of what Sales Graphics’ DesignStudio does, like creating impactful videos and sales presentations, can only be measured qualitatively with terms like “looks great” or “really engaging.” However, we are always looking for opportunities to quantitatively measure the impact of our design work and it’s great when we are able to get specific results back from the design work that we do.
Entertainment Weekly recently gave us the opportunity to see that kind of measurable results with a video project for their newsstand sales. We had originally created an exciting intro video for their ad sales presentation that really wowed advertisers and started the presentation off with a bang. Once EW’s consumer marketing team saw the video, they asked if they could have a version to try out at newsstands. So Sales Graphics’ DesignStudio created a version of the video that had a newsstand call to action. The results were amazing:
“I wanted to let you know that the video you helped create for the newsstand video test in the San Fran airport was a huge success, lifting sales 137%. The newsstand team is rolling out the video to an additional 15 locations. Thanks for all your help and creative genius!” – EW Consumer Marketing
This kind of measurable result is what Sales Graphics is always striving for and working towards with every design project we produce.
Every year Golf Digest published its Hot List of the best golf equipment available. To get advertisers excited about this year’s great-looking Hot List issue and to remind them to get in it while they can, Golf Digest came to Sales Graphics’ DesignStudio to produce an exciting online video with a strong call to action. Even though we doesn’t make golf equipment, by getting advertisers excited about advertising in Golf Digest’s Hot List 2008 issue, we think our DesignStudio should be on this year’s Hot List!
MSNBC has been gaining momentum and closing the gap with it’s competitors, and they turned to Sales Graphics’ DesignStudio to help get the message out. Our DesignStudio created an exciting email blast video that MSNBC sent first to its own salespeople and then encouraged them to forward it on to clients and advertisers to let everyone know the good news!
PC America, creator of that software for restaurants and stores, released an online demo for their newest product, Cash Register Express. Working for the second time with Sales Graphics’ DesignStudio, PC America created an online demo that walks store owners through all the benefits and features of their great new computerized management system. With great graphics, music and footage of the system in use, the online demo really gets the point across that Point-of-Sales systems can make all the difference for retail. And it even gets the point across in three languages – English, Spanish and French. Built in Flash and fully interactive, PC America’s online demo for Cash Register Express makes their website a real point of sale for PC America!
Smithsonian Media is reaching out to travel advertisers and they’ve come to Sales Graphics’ DesignStudio to help them do that. We created an ad sales video showcasing the extensive travel content across all of Smithsonian Media’s properties, including Smithsonian Magazine, goSmithsonian.com and the Smithsonian Channel. ”Just about every story we run is a travel story,” explained Carey Winfrey, the Editor of Smithsonian Magazine. Sales Graphics’ DesignStudio created a video that helps the Smithsonian’s sales team effectively present all of their great media platforms and highlights the fantastic travel content across all of them.
Glamour.TV announced their 2009 lineup with a great new video produced by Sales Graphics’ DesignStudio. With such a compelling, video-based product to sell, Glamour’s sales team needed much more than a PowerPoint presentation to get advertisers excited about this great sponsorship opportunity. So, in order to take full advantage of their great content and strong brand, Glamour called upon Sales Graphics to put together a video that showcased the engaging and unique content that will shown on Glamour.TV in 2009. The video was a huge hit, firing up the sales team to go sell and demonstrating to advertisers the power of the content and brand of Glamour.TV.
Newsweek Magazine’s annual Women & Leadership Conference and issue kicks off in October. And to kick off their ad sales efforts surrounding this great franchise Newsweek came to Sales Graphics and our DesignStudio to create a video promotion for potential advertisers. With editor interviews, footage from last year’s event and testimonials from satisfied sponsors and partners, the video helps bring across the unique value that Newsweek and the Women & Leadership Conference bring to advertisers.
Men’s Health today announced the winners of it’s annual Men’s Health Grooming Awards 2008. And to kick off the presentation, they used a smooth video created by Sales Graphics’ DesignStudio. Already a CustomShow user, Men’s Health recognized the value of creating a video piece that could both be used for the event and added to their CustomShow Library to help present the event to advertisers and sponsors. And the best part about it that everyone came away looking great!
