Sales Graphics Blog

The Presentation Agency

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We spend a lot of time talking about the aesthetic gains clients get when they work with Sales Graphics, but there’s more to this story than engaging video and presentations that sell. We also spend a lot of time thinking about optimizing our product for performance and reliability.

When it comes down to crunch time confidence in your presentation software means everything. That’s why we worked with the team at a premium-subscription channel to get their feedback on their transition from PowerPoint to CustomShow.

The graph above represents how presenters allocate their time using PowerPoint. As you can tell, they spend lots of time customizing slides, finding approved videos, and collaborating with co-workers.

The average person spent 72 minutes on every PowerPoint presentation, but when the team switched to CustomShow that number dropped to 40 minutes. That’s a savings in excess of 30 minutes per presentation, but we also saw some other interesting statistics.

When people switched to CustomShow they spent much less time finding the latest versions of slides and worrying about design. Instead 92% of time was spent tailoring slides to the sales prospect. This represents not only time gained, but also significant revenue savings.

Let’s take a step back and quantify this. If 100 people in a sales team give five presentations per month (a little more than one per week), then that team can save 3,000 hours per year. If each of these account executives earns $50 per hour in salary and benefits, the time saved on presentations can equate to a $150,000 savings. In other words, we’re not all about aesthetics and design, but we do think about that too.

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Television channels with true personality require upfront presentations that speak for themselves. Static charts and problematic PowerPoints don’t convey true excitement, and so this year we delivered upfront presentations for A&E, Bio, Lifetime, and History Channel.

In some cases we took existing creative for the channels and brought it to life in our presentation software CustomShow, but for some clients (including A&E pictured above) we designed upfront presentations from start to finish. Our creations don’t just talk about what it feels like to tune into a favorite television show, they reproduce the feeling. The new generation of television presentation upfronts starts here.

The winners of the 2007 MPA Digital Awards were announced today, and several of Sales Graphics’ clients were among the winners. We are always thrilled to see the hard work and talent of our clients, that we get to see every day, recognized by the industry. We at Sales Graphics would like to send out a big congratulations to everyone we’ve worked with over the years at the following titles:


  • InStyle.com – Fashion/Beauty, Best Mobile Application
  • EW.com – Entertainment/Celebrity
  • nymag.com – Service/Lifestyle, Blog of the Year
  • Newsweek.com – Best Online Video Series, Best Podcast Series
  • Epicurious.com – Best Online Community
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