For magazine empire Condé Nast, adapting to the iPad is no longer an experiment, it’s a matter of revenue. The magazine conglomerate is bringing 18 magazines to the iPad, and in doing so they are fundamentally reorganizing the Condé Nast brand with singularity of purpose, vision and execution.
“Readers are engaging with our magazines on the iPad for an average of four hours,” Vice President of Condé Nast Digital Magazine Development Scott Dadich explained at a recent luncheon in New York City. Every customer Condé Nast sees on the iPad spends an average of more than $15 on their digital properties, so brands like Vanity Fair are taking advantage of the appealing nature of magazines on the iPad by moving their sales team to the tablet as well.
Vanity Fair opted to work with us to bring their presentation to life on the iPad, and the final product is both elegant and perfectly complimentary of their in-print property. Complete with animated page turns and and a semi-transparent vellum layer that sits atop each page, the team’s new sales presentation has the kind of panache to which the team aspired when they initially invested in the iPad.
In addition to providing more animation than the team’s presentations had ever had before, the work we did with Vanity Fair spanned across platforms. CustomShow makes it easy for Vanity Fair to manage their presentations on iPads, Macs and PCs, and the brand opted to take advantage of our web presentations and meetings features as well.
The final interactive presentation we created for Vanity Fair fosters the same appeal that inspires readers to interact with magazines on the iPad. It’s cinematic, engaging, and clearly the future of how both businesses and consumers will experience the publishing industry across platforms for years to come. After all, this wasn’t just a presentation experiment, it was a decision to move into the future.
