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The Presentation Agency

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Each year at DIRECTV, employees from the broadcast satellite service gather by the hundreds to train the company’s retail sales force at locations including Denver’s Invesco Field. The purpose of these events is to equip key employees with the tools they need to communicate precise messaging for the upcoming year, so DIRECTV relies on Sales Graphics to help train trainers by the hundreds.

The standard presentation tools can create hours of slide searching and unmanageable oceans of corporate content. By contrast, our design services and presentation software bring simplicity to stadium-sized events like the ones DIRECTV holds. Animated videos bring the broadcast company to life while legally vetted, lockable content gives DIRECTV sales trainers the assurance they’ll never slip up. To give attendees an active voice through the sessions, we built live interactive text voting into the slides. The result is a lean-forward environment where everyone is engaged.

This year DIRECTV readied their training presentation near the strike of midnight before delivery day, and as soon as the team hit “save” everyone across the company had immediate access to the next day’s presentations. When the trainers at Salt Lake City’s event had an edit they were able to make the change for the next presentation in Raleigh, NC within the hour.

After the fact, DIRECTV’s Sr. Manager of Sales Training said:

“Sales Graphics does a terrific job of helping us successfully train our national sales teams each year. It’s a challenge for us because we have so many people to educate. The Sales Graphics team is our trusted source for helping us deliver our materials in a creative, informative , consistent way. They also help us push the technology to rapidly update information across the country and include cutting-edge features such as polling slides that automatically tally text votes from the audience.”

CustomShow - Enterprise Presentation Technology

Thank you to the Fitting Group, who is featuring our CustomShow presentation software in Challenger Brand News this week. We are indeed going up against Goliath in the form of Microsoft PowerPoint. The good news is that no one loves PowerPoint, everyone simply tolerates it.

As mentioned in the article, we’ve been able to convince major brands to switch to CustomShow. Our customers include “DIRECTV, CNN, Bravo, The New Yorker, A&E, ELLE, The Wall Street Journal and Dior. And that’s just the short list.”

Here’s what Challenger Brand News has to say about CustomShow:

Beyond being dazzling, CustomShow sports a number of boons. On the one hand, it allows control over the information being presented in a way that ensures that the company’s brand guidelines are consistent. But on the other, it allows quick and easy customization of presentations to permit flexibility.

More than anything, CustomShow is a presentation program for a world with a short attention span and high visual expectations.

And they don’t even mention our new Web meeting capability, which plays high-definition video smoothly. You can find the entire Challenger Brand article here.

The Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2008 award winners to highlight this year’s “best of the best” in interactive media production.


Sales Graphics was recognized for excellence in Business to Business Marketing with three Gold Awards, two for CustomShow Presentations and one for a Flash Microsite.


The seventh annual, international competition saw just over 1,000 entries from 20 countries around the world. “The 2008 competition was the most competitive to date. The work in this year’s competition is at such a high level that the judges really had their work cut out for them,” said Mike Sauce, founder of the Horizon Interactive Awards. “All of the winning entries displayed a high level of sophistication, aesthetic creativity, technical excellence and clear purpose.”

All three of these projects were close collaborations between our clients, Sales Graphics’ DesignStudio and Sales Graphics’ Technology Team. We’re very proud to receive this honor and look forward to continued excellence in 2008!
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