Sales Graphics Blog

Thank you to the Fitting Group, who is featuring our CustomShow presentation software in Challenger Brand News this week. We are indeed going up against Goliath in the form of Microsoft PowerPoint. The good news is that no one loves PowerPoint, everyone simply tolerates it.

As mentioned in the article, we’ve been able to convince major brands to switch to CustomShow. Our customers include “DIRECTV, CNN, Bravo, The New Yorker, A&E, ELLE, The Wall Street Journal and Dior. And that’s just the short list.”

Here’s what Challenger Brand News has to say about CustomShow:

Beyond being dazzling, CustomShow sports a number of boons. On the one hand, it allows control over the information being presented in a way that ensures that the company’s brand guidelines are consistent. But on the other, it allows quick and easy customization of presentations to permit flexibility.

More than anything, CustomShow is a presentation program for a world with a short attention span and high visual expectations.

And they don’t even mention our new Web meeting capability, which plays high-definition video smoothly. You can find the entire Challenger Brand article here.

In this week’s Cover Story, BusinessWeek makes a strong case for the need to innovate during a recession. “Managing Through a Crisis” discusses many of the managerial challenges of getting through hard economic times. What’s interesting about the article is how looking at previous recessions shows that, for companies that can take advantage of lower prices and reduced competition, economic hard times can be great growth opportunities.

“You should be thinking of innovative ways to become more efficient, to improve your processes and think out of the box in those realms so that when the recession is over you are thinking out of the box and you’re prepared to innovate in other ways.”