A recent Cisco report estimates video will jump from 30 percent of Internet traffic at present to 90 percent by 2013. The rush for video has just begun, leaving this space ripe with emerging opportunity.

Still struggling with how to incorporate video into your marketing mix or online strategy? Here are a few statistics showcasing the results of tried and true tactics across industries.

• Email Marketing: According to Implix, the use of video in emails can increase click through rates up to 96 percent.
• Targeting the Corner Office: 75 percent of C-Suite Executives said in a Forbes survey that they watch work-related online video at least weekly. 65 percent of those executives reported visiting a vendor website after viewing a video.
• E-Commerce: At this year’s  Internet Retailer Conference & Exhibition 2011, vice president of sales and marketing at Treepodia Melody King, reported a 25 percent increase in conversion rates when video was employed on product pages.

As video’s reach expands and viewership grows, the question is, how will your company take advantage? At Sales Graphics we specialize in the business of creating compelling corporate messaging through videos and animations. Take a look at our gallery and let us know in the comments section how you plan to employ corporate video in the future.

The new browser-based interface for CustomShow Web meetings

Here’s what makes our Web meetings exciting:

HD video: CustomShow now lets you present full-screen video to your audience over the Web.

Full-screen transitions between slides: Existing Web meeting software translates your PowerPoint slides into a low-quality experience that stutters and stalls. CustomShow Web meetings offer a high-quality experience that looks every bit as great as being in the same room.

Mixing slides from different presentations: CustomShow makes it easy to pull slides from multiple places into a single Web meeting. No more switching between applications or launching files while your audience watches.

Preview of the next slide: It’s easy to forget what’s coming next in the heat of the moment. CustomShow displays the next slide before your audience sees it, so you never have to wonder.

Single app: Part of what makes existing Web meeting software so frustrating is that it’s a separate application. CustomShow is your presentation software, and now it’s also your Web meeting software. There’s no difference, there’s nothing else to launch, and it works smoothly.

Less expensive than the competition: We’ve priced our Web meetings significantly below existing Web meeting products.

We’ll be posting more info soon, and please feel free to contact us immediately for more info.

Thank you to the Fitting Group, who is featuring our CustomShow presentation software in Challenger Brand News this week. We are indeed going up against Goliath in the form of Microsoft PowerPoint. The good news is that no one loves PowerPoint, everyone simply tolerates it.

As mentioned in the article, we’ve been able to convince major brands to switch to CustomShow. Our customers include “DIRECTV, CNN, Bravo, The New Yorker, A&E, ELLE, The Wall Street Journal and Dior. And that’s just the short list.”

Here’s what Challenger Brand News has to say about CustomShow:

Beyond being dazzling, CustomShow sports a number of boons. On the one hand, it allows control over the information being presented in a way that ensures that the company’s brand guidelines are consistent. But on the other, it allows quick and easy customization of presentations to permit flexibility.

More than anything, CustomShow is a presentation program for a world with a short attention span and high visual expectations.

And they don’t even mention our new Web meeting capability, which plays high-definition video smoothly. You can find the entire Challenger Brand article here.