This year the Telemundo upfront event swung into action on high definition IMAX screens in New York City’s American Museum of Natural History. The wall filling graphics that covered the big screen during the event jettisoned viewers into a Telemundo experience highlighting the network’s most significant accomplishments to date, but thanks to CustomShow, the presentation from that night lives on in the hands of the Telemundo sales team.
It all started when the Spanish-language broadcast network commissioned Sales Graphics to create a “Welcome to Our World” space themed multimedia experience. We designed the graphics for their online media kit and created a consistently branded look-and-feel for their Museum of Natural History event, but the space flying didn’t end when the IMAX screens turned off for the night.
Instead, our presentation software CustomShow let the Telemundo sales team re-use and reintegrate the stellar space experience into everything they employ to sell the network across multiple devices. Everything that exploded off of Internet browsers and the IMAX screen at the upfront was ready for delivery the next day on laptops and iPads.
Telemundo didn’t miss a beat. In fact, their “Welcome to Our World” presentation on CustomShow turned out extremely well. The sales team that uses it in the field might say CustomShow handles like PowerPoint on steroids, but for everyone who has seen the cinematic experience on the iPad or an IMAX screen, the brand’s upfront feels more like a movie.
