Sales Graphics Blog

Marketing is all about making an impression, producing a reaction and driving people to action. Much of what Sales Graphics’ DesignStudio does, like creating impactful videos and sales presentations, can only be measured qualitatively with terms like “looks great” or “really engaging.” However, we are always looking for opportunities to quantitatively measure the impact of our design work and it’s great when we are able to get specific results back from the design work that we do.

“I wanted to let you know that the video you helped create for the newsstand video test in the San Fran airport was a huge success, lifting sales 137%. The newsstand team is rolling out the video to an additional 15 locations. Thanks for all your help and creative genius!” – EW Consumer Marketing

Every year Golf Digest published its Hot List of the best golf equipment available. To get advertisers excited about this year’s great-looking Hot List issue and to remind them to get in it while they can, Golf Digest came to Sales Graphics’ DesignStudio to produce an exciting online video with a strong call to action.  Even though we doesn’t make golf equipment, by getting advertisers excited about advertising in Golf Digest’s Hot List 2008 issue, we think our DesignStudio should be on this year’s Hot List!

MSNBC has been gaining momentum and closing the gap with it’s competitors, and they turned to Sales Graphics’ DesignStudio to help get the message out. Our DesignStudio created an exciting email blast video that MSNBC sent first to its own salespeople and then encouraged them to forward it on to clients and advertisers to let everyone know the good news!

Smithsonian Media is reaching out to travel advertisers and they’ve come to Sales Graphics’ DesignStudio to help them do that. We created an ad sales video showcasing the extensive travel content across all of Smithsonian Media’s properties, including Smithsonian Magazine, goSmithsonian.com and the Smithsonian Channel. ”Just about every story we run is a travel story,” explained Carey Winfrey, the Editor of Smithsonian Magazine. Sales Graphics’ DesignStudio created a video that helps the Smithsonian’s sales team effectively present all of their great media platforms and highlights the fantastic travel content across all of them.

Glamour.TV announced their 2009 lineup with a great new video produced by Sales Graphics’ DesignStudio. With such a compelling, video-based product to sell, Glamour’s sales team needed much more than a PowerPoint presentation to get advertisers excited about this great sponsorship opportunity. So, in order to take full advantage of their great content and strong brand, Glamour called upon Sales Graphics to put together a video that showcased the engaging and unique content that will shown on Glamour.TV in 2009. The video was a huge hit, firing up the sales team to go sell and demonstrating to advertisers the power of the content and brand of Glamour.TV.

According to Interbrand and BusinessWeek Magazine, during a recession brands need to spend harder to “not get distracted from their long-term brand-building efforts” or”to get a leg up on weakened rivals.” However, the most important piece of advice from BusinessWeek’s annual “Best Global Brands” article came from Martin Puris, the creator of BMW’s “The Ultimate Driving Machine” campaign. “In good times, people are less apt to try new things. In bad times, they have to start to do things better.”

Newsweek Magazine’s annual Women & Leadership Conference and issue kicks off in October. And to kick off their ad sales efforts surrounding this great franchise Newsweek came to Sales Graphics and our DesignStudio to create a video promotion for potential advertisers. With editor interviews, footage from last year’s event and testimonials from satisfied sponsors and partners, the video helps bring across the unique value that Newsweek and the Women & Leadership Conference bring to advertisers.

Inc. Magazine today ranked Sales Graphics Corp. on its annual ranking of the 5000 fastest-growing private companies in the country. The list is the most comprehensive look at the most important segment of the economy – America’s independent-minded entrepreneurs. Taken as a whole, these companies represent the backbone of the U.S. economy.

GENERATE, a new kind of agency creating “new content for a new generation”, has hired Sales Graphics to develop a new kind of sales presentation. Taking advantage of Sales Graphics’ DesignStudio and CustomShow Presentation software, GENERATE will present their broad range of quality content and content creators to the advertising community to develop branded entertainment that will reach consumers across all of today’s many media platforms. Combining quality content with innovative technology and marketing, GENERATE hopes to redefine the role of content and content creation in tomorrow’s media environment. And combining quality design with innovative technology and marketing, Sales Graphics hopes to do the same for presentations. 

In a testament to the workplace bonhomie at Sales Graphics, Purva, Mike, Roberta and David all jumped out of an airplane together on Sunday. Whether it was a show of esprit de corps or a double-dog dare gone awry, it made for exciting water-cooler conversation the next day. And most importantly, all of them were back at their desks on Monday morning none the worse for the wear. Congratulations!