Sales Graphics Blog

Three Sales Graphics clients won top ten spots in Adweek’s most recent annual Hot List, with Food Network Magazine taking the cake. As one of 2011′s hottest magazine brands, Food Network approached Sales Graphics to create a high energy video that shows off the consistency of Food Network’s image across platforms.

In the same way that we bring together creative from other clients like Disney, we gathered the best of Food Network’s glossy pages with the most compelling from the Food Network website and added life to static creative with professional animations. From there we weaved in some programming highlights from Food Network’s television channel.

The result achieved Food Network’s desire to showcase everything that makes the brand so satisfying across platforms. We congratulate them for their well deserved place in the rankings and wish nothing but the best for the Food Network in the second half of the year.

Other Magazines in the Top 10 Who Use Sales Graphics For Presentation Software and Design

• Vanity Fair – Read about an iPad presentation we created for them.
• Elle Decor – Elle Decor uses our presentation software to manage a compelling library of images, videos and slides. Presenters can grab the creative they see fit and add it to any presentation to create a customized experience for each of their advertisers. They also take advantage of our web presentation feature built specifically for large companies.

For magazine empire Condé Nast, adapting to the iPad is no longer an experiment, it’s a matter of revenue. The magazine conglomerate is bringing 18 magazines to the iPad, and in doing so they are fundamentally reorganizing the Condé Nast brand with singularity of purpose, vision and execution.

“Readers are engaging with our magazines on the iPad for an average of four hours,” Vice President of Condé Nast Digital Magazine Development Scott Dadich explained at a recent luncheon in New York City. Every customer Condé Nast sees on the iPad spends an average of more than $15 on their digital properties, so brands like Vanity Fair are taking advantage of the appealing nature of magazines on the iPad by moving their sales team to the tablet as well.

Vanity Fair opted to work with us to bring their presentation to life on the iPad, and the final product is both elegant and perfectly complimentary of their in-print property. Complete with animated page turns and and a semi-transparent vellum layer that sits atop each page, the team’s new sales presentation has the kind of panache to which the team aspired when they initially invested in the iPad.

In addition to providing more animation than the team’s presentations had ever had before, the work we did with Vanity Fair spanned across platforms. CustomShow makes it easy for Vanity Fair to manage their presentations on iPads, Macs and PCs, and the brand opted to take advantage of our web presentations and meetings features as well.

The final interactive presentation we created for Vanity Fair fosters the same appeal that inspires readers to interact with magazines on the iPad. It’s cinematic, engaging, and clearly the future of how both businesses and consumers will experience the publishing industry across platforms for years to come. After all, this wasn’t just a presentation experiment, it was a decision to move into the future.

To launch their new internal idea-generating program, The Power of Suggestion, Condé Nast turned to the award-winning design team at Sales Graphics to produce a video that showcased some of the many employees at Condé Nast with great ideas to share.

After interviewing over 40 employees and listening to their ideas for how to improve Condé Nast and generate new revenue streams, Sales Graphics edited together a sampling of their ideas and produced an engaging video that helped sell the idea through to senior management.

The “Power of Suggestion” video now lives on Condé Nast’s Intranet to help encourage more employees to share their ideas, and to help Condé Nast continue to be a leader in the media industry.

The New Yorker becomes the newest member of the Condé Nast family of magazines to use CustomShow for their sales presentations. With their broad range of content and their ability to sell to a wide range of advertisers, The New Yorker needed a powerful and versatile presentation system that would let them manage all of the presentation content and customize presentations for new pitches quickly and easily. CustomShow gives them the Library management they need to keep all their presentations organized while also giving them the design and multimedia tools necessary to create compelling and engaging presentations. With CustomShow powering their sales team, The New Yorker’s sales presentations will be the Talk of the Town!

Gourmet Magazine is cooking up a great presentation for 2009! By using CustomShow Presentation software, Gourmet is taking advantage of its great design team, including Flash and PhotoShop experts. With CustomShow’s ability to seamlessly handle Flash, video and PhotoShop elements, Gourmet’s designers will be able to apply all their skills to making the best presentations possible. And with all the great content in the magazine and the talented design staff, the results should be nothing less than mouthwatering!