Sales Graphics Blog

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When Cablevision spun AMC and WEtv into their own company last year the two sales teams were confronted with a challenge that even the most consistent and longstanding brands face. They needed to figure out how to present a solidified brand image.

When it comes to large organizations making sure everyone is on the same page is difficult enough, but for two brands who had just merged, it seems the challenges would be numerous. AMC uses widescreen for example, while WEtv prefers to stick with the standard 4:3 presentation layout.

Fortunately for everyone involved, a few members of the team had a bit of experience with our presentation software, CustomShow. Before long the sales teams at both WEtv and AMC had signed up and they recruited us to work on their upfronts.

AMC commissioned us for the second year in a row to create their presentation. Our goal was give viewers a taste of each property and then delve deeper on demand into the content that’s necessary for making buying decisions. WEtv, on the other hand, enlisted us to adopt some of their existing creative into a compelling animated presentation.

Today everything both teams need is accessible on demand through a unified slide library. Managers control which presentation slides are editable and which are indispensable, updates can be sent team-wide, and perhaps most important of all, the sales and marketing teams at WEtv and AMC have become unified by a slide library that lets them keep their brand image intact.

USA Network asked us to design their Upfront presentation to match their on-air brand. Using our CustomShow® presentation software, we were able to bring their characters to life inside each slide. The presentation included interactive nagivation and a wide selection of videos.

Sales Graphics was honored today as a Finalist for the 2009 American Business Awards for Interactive/Multimedia Sales Presentations and Sales Videos. The projects nominated as finalists were the NBC News Upfront Presentation, the Glamour.TV Sales Video and the Glamour Reel Moments Video.

NBC News Networks, which includes NBC Nightly News, The Today Show, Meet the Press and MSNBC, has brought Sales Graphic in to create their cross-platform upfront presentation for 2009. With a presentation that focused on their great content and unrivaled technology, NBC News Networks needed an upfront presentation with great design and unrivaled technology as well. Sales Graphics delivered both. Using the latest video and interactive technology, Sales Graphics DesignStudio created a rich-media presentation experience that was still customizable and easy to use.

CBS Connections, the multi-platform sales division of CBS Corporation, has selected CustomShow as their presentation tool to help deliver their message of creating customized platforms that drive consumer engagement. With their deep stable of engaging content across both broadcast and digital platforms, CBS Connections needed a powerful presentation tool to let them organize, manage and deliver video, interactive content and custom opportunity presentations to their advertising partners. CustomShow, with its enterprise-scale library management system and powerful multimedia engine, allows CBS Connections to connect with their advertisers and deliver the full impact of their multi-platform message.