Despite critics’ threats of television’s impending demise in advertising demand, the Fall 2011 upfront season was a fruitful one for the major networks. The biggest U.S. television networks increased their advertising revenue by 8.1 percent, but for Sales Graphics’ client NBC, the growth rate was even higher.

NBC emerged from the upfronts with a nine percent increase over last year, proving that the DVR and the economy were not enough to stop the network from growing. Interested in the kind of creative that the network uses to command this kind of success? Take a look at a presentation we made in the past for NBC News Networks for the 2009 upfront and view a cinematic email blast MSNBC commissioned us to create for their recent rebranding effort.

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