Take a single step into Ferrari corporate and one thing is immediately clear. Every decision there is based on performance. The brand’s offices are positioned above a showroom floor that serves as a constant reminder of everything they have achieved. With a Ferrari on display there’s no doubt, this is a brand that takes presentation seriously.
For the times when Ferrari can’t fit actual cars in the conference room they rely on next best thing. Ferrari chose Sales Graphics to build their sponsorship packages and while we couldn’t quite figure out how to get the car to the top floor where our offices are, the result looks like it was built while gazing upon the source of inspiration.
The final presentation looks and feels like it was made by the same people who design the lines and contours of next year’s model. Ferrari’s presentation decisions are cutting edge and high performance, but like any good brand, they’re founded on timelessness.
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