A new study released by pharmaceutical marketing agency Intouch Solutions® Inc unveils a few formulaic points that will help pharmaceutical sales representatives cater to the preferences of doctors. The big takeaway: physicians prefer the iPad.

This study in conjunction with the fact that the medical app market doubled to become a $84.1 million industry in 2010 signals a significant pivot point in how pharmaceutical marketers should think about reaching healthcare providers. The entire industry is shifting digital and marketers will benefit by mirroring the industry transformation taking place.

As an increasing number of doctors adopt smartphone and tablet technology for their own use, their desire to be communicated to in the same way is rising. Amongst the 100 physicians surveyed in the study, 8 out of 10 doctors said that digital detailing is the same as or superior to paper-based visual aids.

Younger doctors showed an especially strong preference for receiving drug specific presentations via the iPad, indicating an increasing demand for iPads in the industry. As pharma brands figure out how to transition to the tablet, they should consider presentation solutions that make it easy to present with the iPad.

Case studies reflect that sales teams that take advantage of CustomShow save 30 minutes per presentation, meaning increased productivity in even the most time strapped environment. At the same time, the easy transition between lockable and editable slides makes it easy to adhere to industry standards along the way. Contact us to see what CustomShow is all about.