SNL Kagan Expects 2008 to be a Strong Year for Cable Industry

In their 2008 edition of "Economics of Basic Cable Networks," SNL Kagan predicts strong growth in licensing fees and steady growth in ad sales, according to MarketingCharts.com. While the reports warns of "extremely volatile ad markets," they see all of the major indicators increasing in the next year. Those indicators include subscriber, ad revenue, total revenue, cash flow and cash flow margins.

While we don't proclaim to be economic forecasters, from where we stand it certainly looks like our cable clients are coming out with great content and strong marketing messages to reach both advertisers and consumers. So we'd have to agree with the experts on this one!