Presentation Libraries Solve Marketing Problems

Here at Sales Graphics we've known for a long time that creating a library of presentation materials using CustomShow helps to empower salespeople to give more targeted and more consistently branded presentations than with PowerPoint, but it's nice to see other people agreeing with us every now and again.

As David Paradi writes on Presentations.com ("Solve Your Biggest Marketing Presentation Problem", June 26, 2008), creating a partnership between marketing and sales where marketing provides the tools and sales provides the targeting is critical to real sales success. Creating that partnership includes the following:

1. Create a library of standard slides
2. Train the sales staff on how to use the slide library
3. Educate the sales staff on how to create visual slides
4. Evaluate and update the library every four months

For those of you who use CustomShow, you'll certainly recognize those four steps as the core elements of the CustomShow process. And for those of you who haven't used CustomShow yet, give us a call and we'll tell you all about it.