Every time the economy turns towards recession, the same questions come up. As marketers, do we cut back and save money until the economy turns around? Or do we look at this as an opportunity to invest and get ahead? Advertising Age certainly thinks the latter. (“Your Job for ’08? Forget the Recession and Innovate“) We whole-heartedly agree with this. When the economy softens, that’s often the best time to invest in marketing tools and outlets that will let you gain market share and mind share at a lower cost that during a boom. And when the economy picks up again, even a small increase in market share can transform into a significant advantage. Sales Graphics’ DesignStudio and CustomShow software are exactly the kinds of investments that can make a difference for an ad sales team looking to get a competitive advantage and gain share at the expense of the competition.