Reader’s Digest had just completed a two-year redesign that reformatted the magazine and positioned it as more relevant, memorable, and visible. They introduced new writers, new features, and a contemporary new appearance that gave the magazine a fresh, and stylish feel. But despite improved circulation metrics, they were still having trouble communicating the power of this change to advertisers, and were looking for a presentation solution that would help to tell that story.

Reader’s Digest turned to Sales Graphics to help them create sales presentations that reflected the excitement and freshness of their new design. Working with Reader’s Digest’s ad agency, SG Design Studio created a compelling presentation design that showcased the magazine’s new look. They also created an original introduction video as well as videos of senior management speeches and interviews. Using CustomShow, Reader’s Digest was able to incorporate these videos into their new presentation design giving them a strong and effective presentation tool. The presentations have been so successful that other Readers Digest publications have signed up to work with SG Design Studio.